Jack & Jones to sponsor Haas F1 Team in 2018

Published on 02 Feb 2018 14:16

Menswear brand Jack & Jones will be seen on Haas F1 Team personnel and its racecars during the 2018 FIA Formula One World Championship as part of a new partnership with the only American team in Formula One.


Jack & Jones lifestyle apparel will be provided to Haas F1 Team members. At the track, the iconic Jack & Jones brand will be seen on the back of the rear wing of Haas F1 Team’s racecars and on the firesuits of drivers Romain Grosjean and Kevin Magnussen. The partnership highlights Jack & Jones’ signature denim line which anchored the company’s founding 27 years ago.


"At Jack & Jones, we’re as dedicated to denim as a Formula One driver is to their racing, and that’s why our new partnership with Haas F1 Team makes so much sense for our brand", said Henning Nielsen, head of e-commerce and marketing, Jack & Jones. “Just as Haas F1 Team pushes its cars, drivers and crewmen to extract maximum performance, we do the same with our denim to ensure quality and comfort.”


Jack & Jones is not new to Formula One as the menswear brand’s longstanding commitment to Magnussen and previous team sponsorships attest. The partnership with Haas F1 Team is a natural continuation of Jack & Jones’ strong company history within motorsports and Formula One in particular.


"The dedication and professionalism it takes to be in Formula One aligns with the values we apply in our everyday approach to denim and menswear", Nielsen added. "We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season."


"We’re very proud to announce our new partnership with Jack & Jones. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product", said Guenther Steiner, team principal, Haas F1 Team. "While we are still relatively new in Formula One, our objectives and work ethic are very similar to Jack & Jones. The recognition Jack & Jones has in its marketplace is what we strive for in Formula One."

Replies (5)
DK Jutlandia 02 Feb 2018 14:410
Posts: 176
Nice to see J&J back in F1
Posts: 82
They were back already last year. Povlsen, the owner of J&J paid for the seat of K-Mag...
DK Jutlandia 02 Feb 2018 21:180
Posts: 176
@ORCHIDE. You're wrong on that. Last season J&J was a personal sponsor, and had nothing to do with Haas. And K-MAG is getting payed to drive, and not as you claim paying.
Posts: 951
I like KMAG more and more. Love his attitude. Good luck to him.
Posts: 82
@Jutlandia. Yeah right... So the company Povlsen and K-Mag has to handle all the money around K-Mag has nothing to do with Haas?
And J&J all of a sudden now wants to sponsor Haas....
All this was decided before K-Mag got his seat.

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Driver profile
Name FR Romain Grosjean
Active As Haas F1 Driver in Formula 1
Date of birth Apr 17 1986 (32)
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