Force India unlikely to be re-named as 'Force One'

Published on 12 Nov 2017 12:26

Force India is unlikely to be re-named 'Force One', however the team is still seeking alternatives. Earlier this year, team boss Vijay Mallya confirmed that the Silverstone based squad was lining up a name change for the 2018 season.

He said that it would make the team more internationally appealing and would allow for more sponsors to come through. It emerged that 'Force One' was the most likely name change, with 'Force Racing' also in the frame.

However, it now appears that the 'Force One' name will not go through, but deputy team principal Bob Fernley states that there are other options available: "We're going to have difficulty getting it through as Force One," Fernley said to Autosport.

"Like all things we tried to do it in partnership with everybody, so we're working with F1, just out of courtesy. What you want is the path of least resistance. It's wrong to say it's completely off the table, but you want to be pushing an open door, not one which will have difficulties.

"Out of courtesy we need to work with Liberty and the FIA to make sure we do things in a constructive way," he continued. "It's not the only option that we have in place. We're looking at others at the moment. Whatever decision we take is going to have to be done with a great deal of thought, because it has to last us indefinitely, because now we have to develop a brand to represent the team going forward and into the new era."


Fergal Walsh

Replies (3)
SE calle.itw 12 Nov 2017 12:560
Posts: 5276
I wouldnt mind if they decide to stay as Force India. It could make sense to go with an established name rather than changing just as they've become an established constant points scorer.
GB f1fan0101 12 Nov 2017 12:590
Posts: 1315
As long as they keep 'Force' I'm happy
Posts: 19
We already have the "NAME" which is known all over the World

        Grand Prix of the United States
Local time
Sunday Weather image
20:10 - 22:10
Fastest lap
20:10 - 22:10
Saturday Weather image
Free practice 3
20:00 - 21:00
23:00 - 00:00
Friday Weather image
Free practice 2
21:00 - 22:30
Give your opinion!
Was Mercedes right to use team orders during the Russian Grand Prix?

Track Circuit of the Americas
Track Circuit of the Americas
Location US Austin, United States of America
Website Website
Team profile
Name IN Force India
Founding date Jan 1 2008
90,328 comments on Force India
8 members have this team as their favourite
Location Silverstone
Tweets about Force India
Formula 1 Calendar
Previous Grand Prix: 7 October 2018
JP Grand Prix of Japan Grand Prix of Japan
Next Grand Prix: 21 October 2018
US Grand Prix of the United States Grand Prix of the United States