McLaren in conversations with Coca-Cola over future deal

Published on 23 Dec 2018 16:47

McLaren CEO Zak Brown has confirmed that he is in talks with Coca-Cola regarding a long-term sponsorship deal following the success of the three-race deal contract that was struck up between the two towards the end of the 2018 season.

In October, McLaren announced that it would run with Coca-Cola branding on its car, as well as its sister products,  Dasani Sparkling and SmartWater. The logos appeared on the MCL33 at the Grands Prix of the US, Brazil and Abu Dhabi.

And following the success of the deal, Brown is confident that a long-term partnership can be established between the two: "The Coke deal was excellent. It worked for them,” the American said.

“I don’t think it’s probably appropriate that I share the specific results other than to say the feedback that we’ve had from Coca-Cola is that it worked. It’s great that the McLaren brand worked for them, that the engagement with drivers worked for them, and that Formula 1 worked for Coca-Cola.

“There is no better, more experienced, savvy, sophisticated sponsor probably in the world than Coca-Cola, so for them to come out of their end of the year programme with us seeing successes is something that we’re proud of and the sport should be proud of. On the basis of that, we’re now in conversations about what the future could look like for our two brands together."

Replies (5)
US mcbhargav 23 Dec 2018 18:100
Posts: 796
F1 and Coke brands which are bleeding the mindshare of the youngsters, faster than REdbull firing a young racer. But, its great to have global brand like Coke in the sport.
Posts: 298
Agree - iconic drinks brand on an iconic car - it's a good fit, McLaren are serial winner and need the dollar backing to return them to where they were.
SE calle.itw 23 Dec 2018 20:250
Posts: 5891
And very few eith such vast money to put in a deal. A deal like this could almost offset the expenses from the broken Honda deal.
Posts: 2
Hope the Coca Cola’s not as flat as the 2018 car... a bit of fizz for the year ahead please!
SE calle.itw 27 Dec 2018 11:030
Posts: 5891
Mind, I tasted Coca Light for the first time in ages, and my word, thats a nasty thing.

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