Toro Rosso holding Japanese culture seminars for staff

Published on 18 Jan 2018 13:02

Toro Rosso is looking to avoid some of the pitfalls of the ill-fated McLaren-Honda partnership. With McLaren dumping its works backing after three woeful years, Honda power is now moving to the Red Bull junior team.

And boss Franz Tost said Toro Rosso is determined that the very different Japanese culture is understood by the staff at the team's Italian HQ. "For a better understanding of Japanese culture, seminars and workshops are being taken up with great interest by our employees," he told Speed Week.

"We all know that Japan has its own culture and it's one of the really exciting challenges actually to synchronise that with our own culture," Austrian Tost added. "If we were not convinced that it can be achieved, we would never have gone ahead with this project."

Although the decision to switch to Honda was taken late, Tost insists Toro Rosso has enough time to integrate the very different engine for 2018. "Actually an early decision like this is rare," he insisted. "Let me remind you that the change to Ferrari two years ago was decided in December, but we managed to do it in a timely manner. The use of our own transmission simplifies the process," Tost said.

Otherwise, Tost said being the works Honda team "will help" in finding sponsors, but that the existing basic team structure will remain unchanged. "The number of employees is a healthy basis for a successful future," he said.

As for 2018, he said: "The realistic goal for us is a place in the midfield. Generally, I do not expect big changes. I'm still expecting Mercedes but of course I'm hoping that Red Bull and Ferrari fight for the championship. And if I'm honest, I hope more for Red Bull than for Ferrari." (GMM)

Replies (6)
US ajpennypacker 18 Jan 2018 13:270
Posts: 1508
Considering the catastrophic failures of the past few years, maybe it should be Honda taking western culture seminars instead of the other way around...
Posts: 425
Exactly. Honda and Toyota's failures in the past was to a degree explained by their ability to adapt to the western European F1 culture.
Posts: 625
Very good point!
SE calle.itw 18 Jan 2018 14:400
Posts: 5891
I wonder if they will have a better time in getting Japanese sponsors compared to McLaren.
US mcbhargav 18 Jan 2018 16:220
Posts: 796
It didn't work out that well when McLaren tried this. Why not try something different, like concentrating on the numbers, which is same in every culture.
Posts: 272
I think the idea is to create a team culture at toro rosso. As opposed to the chassis team and engine team. Look how dysfunctional the Renault RBR situation became when it was their problem as opposed to our problem.

        Grand Prix of Abu Dhabi
Local time
Give your opinion!
Which rookie do you think will impress the most in 2019?

Track Yas Marina Circuit
Track Yas Marina Circuit
Location AE Abu Dhabi, United Arab Emirates
Website Website
Team profile
Name IT Scuderia Toro Rosso
Founding date Jan 1 2006
87,963 comments on Scuderia Toro Rosso
55 members have this team as their favourite
Location Faenza
Tweets about Scuderia Toro Rosso
Formula 1 Calendar
Previous Grand Prix: 25 November 2018
AE Grand Prix of Abu Dhabi Grand Prix of Abu Dhabi