Force India mull over name change options

Published on 17 Jul 2017 12:22
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Force India have not yet decided on what its new name will be, as the Silverstone based team looks set to rebrand themselves for the 2018 season. To make the company more internationally appealing, owner Vijay Mallya wishes to drop 'India' from the name, and replace it with something more exciting.

Recently, it seemed the team was destined to re-name itself 'Force One', which didn't go down well with some fans. It has now emerged that that name has a competitor, with Mallya also considering the name 'Force Racing'.

"Name changes should be rare, so whatever decision we make, the new name should remain for at least the next ten years," said the former Indian billionaire. "We have discussed the situation internally and proposed to call it Force One. We checked to see if the name was used by anyone, so we immediately filed some registrations.

"But the decision is still pending as there is a new proposal -- Force Racing," Mallya added. "We are negotiating with partners, with sponsors, so we will think it through thoroughly and then decide."

Mallya also had praise for his new recruit, Esteban Ocon, who has starred in his first full season of F1. Mallya is sure he will only get better in time: "Esteban will get better and better as he gets experience," he said. "With the talent that he has, I am very pleased that we signed a multi-year contract with him.

 

Fergal Walsh



Replies (4)
GB f1fan0101 17 Jul 2017 12:550
Posts: 1093
Force Racing sounds much better
BE krommenaas 17 Jul 2017 13:120
Posts: 42
Nah, the Racing part is too generic. It's like renaming Real Madrid to Real Football.
 
GB talktohenry 17 Jul 2017 13:490
Posts: 223
 
US mcbhargav 18 Jul 2017 06:360
Posts: 175
'Forced out F1' might be the closest to the heart of the owner.
 

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Driver profile
Name FR Esteban Ocon
Active As Force India Driver in Formula 1
Date of birth Sep 17 1996 (21)
Weight 66 kg
Length 1.86m
City Évreux
17,199 comments on Ocon
1 members have this driver as their favourite
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Track Marina Bay Street Circuit
 
Track Marina Bay Street Circuit
Location SG Singapore, Singapore
Website Website
 
Team profile
Name IN Force India
Founding date Jan 1 2008
73,417 comments on Force India
7 members have this team as their favourite
Website http://www.forceindiaf1.com
Location Silverstone
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