Lauda hails pink F1 sponsor publicity coup

  • Published on 25 Mar 2017 18:41
  • comments 0
  • By: Fergal Walsh

Niki Lauda says that he is a fan of the ideology of BWT, the sponsor of Force India that has caused them to change their colours to a bright and vibrant pink.

It is believed Austrian water company BWT paid $20 million to have the Silverstone based team paint its 2017 cars and the drivers' helmets pink.

"For the first time my daughter Mia really likes a car, because the car reminds her of princess Lillifi. 

"It could also be used as the safety car in the rainbow parade," the Mercedes team chairman joked to Austrian radio ORF, apparently referring to a gay mardi gras.

"Now we should move the discussion to a more politically correct subject," Lauda added. "This company (BWT) knows what it's doing, because we are all adding to the advertising effect."

Finally, when asked if McLaren would paint its cars pink for a sponsor, executive Zak Brown was quoted by Germany's Sport.de: "Not for the money I hear they paid."

Esteban Ocon also joked: "I don't feel good in pink but I like the car."

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