Force India welcomes Cavall as new partner

  • Published on 30 Jun 2015 16:51
  • comments 0
  • By: Rob Veenstra

Sahara Force India is proud to announce the launch of a new partnership with Cavall, producers of premium wine from Mexico. The Cavall logo will be featured on the team's car, the VJM08, appearing prominently on the side view of the drivers' headrests.

The rich soils and idyllic climate of Mexico have allowed Cavall to produce a range of products that can rival some of the most famous wine regions across the world. Under the direction of renowned French oenologist, Stephan Derenoncourt, the state-of-the-art vineyards in Delicias, Chihuahua, boast varieties of Merlot and Cabernet Sauvignon, alongside others such as Zinfandel, Malbec and Cabernet Franc.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: "It is an absolute pleasure to welcome Cavall to the Sahara Force India family. Like a Formula One team, a premium wine producer operates in a high-quality environment in pursuit of excellence, continuously refining its products to create a unique result. These values and aspirations resonate strongly with those of our team. I thank Cavall for their support and look forward to celebrating a strong second half of the season together."

Jaime Galvan, CEO of Cavall: "Being partners of Sahara Force India Formula One Team is a great honour for our brand. Our mission is to promote wine of the highest quality and to be associated with a Formula One team gives us the ideal platform to take our product around the world. We are excited about being part of the team's journey this year and we are looking forward to plenty of success together."

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