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F1 needs to embrace digital era, according to Domenicali

F1 needs to embrace digital era, according to Domenicali

  • Published on 07 Apr 2014 10:41
  • comments 0
  • By: Rob Veenstra
F1 needs to race into the digital era, according to Ferrari team boss Stefano Domenicali. A report by the Bloomberg news agency said the official F1 website is only the 39th most popular among rival sports, and worryingly outpaced by the likes of Egyptian soccer and American entertainment wrestling.

The report said chief executive Bernie Ecclestone has resisted embracing the internet to protect the huge revenue stream of exclusive television rights. Race highlights are therefore limited to a less than three minute clip put to contemporary music, but Domenicali thinks formula one is being left in the pits.

"The young generation wants to see sport in a different way -- they don't want to see an entire race for one and a half hours", he said. "This is a challenge we need to" address," the Italian added, revealing that similarly concerned teams are "almost close" to convincing Ecclestone to change tack. People have a more impulsive way of living" today, Domenicali continued. "We need to be able to connect with them." (GMM)
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Formula 1 Calendar - 2024

Date
Grand Prix
Circuit
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Bahrain
29 - Mar 2
Bahrain
Bahrain International Circuit
7 - Mar 9
Saudi Arabia
Jeddah Street Circuit
22 - Mar 24
Australia
Albert Park
5 - Apr 7
Japan
Circuit Suzuka
19 - Apr 21
China
Shanghai International Circuit
3 - May 5
United States of America
Miami International Autodrome
17 - May 19
Italy
Autodromo Enzo e Dino Ferrari
24 - May 26
Monaco
Monte Carlo
7 - Jun 9
Canada
Gilles Villeneuve
21 - Jun 23
Spain
Circuit de Catalunya
28 - Jun 30
Austria
Red Bull Ring
5 - Jul 7
United Kingdom
Silverstone
19 - Jul 21
Hungary
Hungaroring
26 - Jul 28
Belgium
Spa-Francorchamps
23 - Aug 25
Netherlands
Circuit Zandvoort
30 - Sep 1
Italy
Monza
13 - Sep 15
Azerbaijan
Baku City Circuit
20 - Sep 22
Singapore
Marina Bay Street Circuit
18 - Oct 20
United States of America
Circuit of the Americas
25 - Oct 27
Mexico
Autodromo Hermanos Rodriguez
1 - Nov 3
Brazil
Interlagos
22 - Nov 24
United States of America
Las Vegas Street Circuit
29 - Dec 1
Qatar
Losail International Circuit
6 - Dec 8
United Arab Emirates
Yas Marina Circuit
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Formula 1 Calendar - 2024

Date
Grand Prix & Circuit
-
Bahrain Bahrain International Circuit
29 - Mar 2
Bahrain Bahrain International Circuit
7 - Mar 9
Saudi Arabia Jeddah Street Circuit
22 - Mar 24
Australia Albert Park
5 - Apr 7
Japan Circuit Suzuka
19 - Apr 21
China Shanghai International Circuit
3 - May 5
United States of America Miami International Autodrome
17 - May 19
Italy Autodromo Enzo e Dino Ferrari
24 - May 26
Monaco Monte Carlo
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Canada Gilles Villeneuve
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Spain Circuit de Catalunya
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Austria Red Bull Ring
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United Kingdom Silverstone
19 - Jul 21
Hungary Hungaroring
26 - Jul 28
Belgium Spa-Francorchamps
23 - Aug 25
Netherlands Circuit Zandvoort
30 - Sep 1
Italy Monza
13 - Sep 15
Azerbaijan Baku City Circuit
20 - Sep 22
Singapore Marina Bay Street Circuit
18 - Oct 20
United States of America Circuit of the Americas
25 - Oct 27
Mexico Autodromo Hermanos Rodriguez
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Brazil Interlagos
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