Ferrari strengthens its relation with three sponsors

Published on 01 Feb 2013 08:44
image
At a key time for Formula 1 and when the global economic picture is very difficult, Ferrari is still right on target on the commercial front. This morning, it announced the arrival of its first Chinese sponsor, Weichai Power, which is part of the Weichai Group, a top one hundred company in China, with a presence in Europe, North America and South East Asia: it will be a Scuderia partner for at least four years.

The news on the commercial front does not stop there however. Hublot, which since last year has been the Official Timekeeper and Watch Supplier to Ferrari, has strengthened its ties by becoming an Official Sponsor of the Scuderia. The relationship between these two prestigious marques is extended both in terms of time – the agreement now goes on for longer – and in terms of reach, as it will cover the whole range of the Maranello company’s activities, including the Ferrari Challenge, which it has sponsored since 2012.

Another partner strengthening its relationship with the Scuderia is Kaspersky Lab. The Russian company, a European leader in the field of anti-virus solutions and one of the main suppliers globally in the area of IT security for the end-user, is consolidating the presence of its branding with the team and, at the same time, increasing the level of technical collaboration with the company. Finally, it should be noted that TNT has also moved on from being an Official Supplier to be a Sponsor of the Scuderia: the energy drink’s logo has already been seen on the cars at last year’s Brazilian Grand Prix.

"China, Russia and Brazil: I think we can legitimately claim with satisfaction to have bucked the current trend in sponsorship, not only as regards Formula 1, but also when looking at sport in general", Stefano Domenicali told www.ferrari.com. "These are significant achievements, which alongside the vital support of our long time partners such as Philip Morris and Shell and more recent ones like Santander, strengthen our position going into what will be a very demanding season, from every point of view."

Order your Ferrari merchandise here!




Replies (0)




Test sessions
GB
          Grand Prix of Engeland
Local time 17:55
Sunday Weather image
Race
14:00 - 16:00
 
 
Fastest lap
14:00 - 16:00
 
 
Saturday Weather image
Free practice 3
11:00 - 12:00
 
 
Qualifying
14:00 - 15:00
 
 
Friday weather image
Free practice 1
11:00 - 12:30
 
 
Free practice 2
15:00 - 16:30
 
 
 
Give your opinion!
Who was your driver of the day out of the podium finishers?



Team profile
Name IT Ferrari
Motor Ferrari
Founding date May 21 1950
235 comments on Ferrari
780 members have this team as their favourite
Website http://www.ferrari.com/
Location Maranello
Tweets about Ferrari
Circuit Silverstone
 
Circuit Silverstone
Location GB Silverstone, United Kingdom
Website Website
 
Length of one lap 5.412 KM
Laps in a race 57
Length of race 308.238 KM
 
Grand Prix Calendar
Previous Grand Prix: Jun 21
AT Oostenrijk Red Bull Ring
Next Grand Prix: Jul 05
GB Engeland Silverstone